In short, when a user pre-saves a release they can also be prompted to follow the artist. With the tools that platforms offer us, pre-saves can be utilized to include other actions such as following the artists profile or liking a playlist. In recent months, we have generated different strategies to rethink how we offer fans the option of saving music ahead of release (pre-save). This is a very attractive type of digital marketing, especially now, when physical interaction is limited. The digital age allows us to take this relationship to a new level, with endless tools at our disposal we can implement experiential strategies in which the fan can participate from the comfort of their home. That is why when marketing strategies are carried out, it is essential to develop innovative ways to strengthen the artist-fan relationship. It’s the fans who bring music to life and allow a project to grow. Engaging And Capturing Your Biggest Fans’ Excitementįans are the most important people in an artist’s career.
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